I have been silent for the past couple of weeks because I have been testing a certain theory called motion. The motion is a state of action that fuels itself further into more action. It helps one focus on many things that require repeated performance. Take for example, a business launch. In the event that you want to start a new business you need to gain a significant amount of momentum early enough. So you know what you need to accomplish first.
The idea of motion theory is to set up your activities so that whatever you do will have results that will trigger further action in one way or the other. For instance, if you are torn between a choice of business cards, you can decide to make a few samples and let the final decision of which business card to go with be made by a random friend. Tell the random friend in advance. The choice to include someone else’s decision making skills in the process enables you to avoid time wasting situation which can cause analysis paralysis. You simply want to do and not think. So before you do, you decide on how to avoid thinking situations by providing predetermined formulas for decision making.
But then all the right steps may not be available at once. You might not have all the moves planned till your twentieth sale. As you move on with your plans you need to look around for innovative clues that will help you solve future problems. While you are at the wholesale shop you might want to ask the wholesalers how the established a good distribution network for their product and so forth.
Motion theory should also make use of experimentation. When the choices you make do not bring results, you need to try out other new moves for which the results can be positive. For example a sales offer that allows the first 10 customers to pick a product for free might reveal real demand for your product. The main idea is to have as many results as possible with which to base your future decision making.